Job description: We are looking for an experienced business analyst to join our team. The ideal candidate will have 0-8 years of experience in web & mobile user & client data analyst for start-ups, with a strong passion to help start-ups and a proven track record to bring the strong business insight to improve the sales, marketing, user, client, ui, ux of the organisation. Responsibilities Requirement gathering and analyzing Conduct gap analysis, assess scope & suggest solutions Responsible for technical proposal writing and time and cost analysis for web and mobile application development Preparing rfp/rfq Would be involved in presales activities Work as liaison between client and technical team Create wireframe | prototype | feature list | srs | brd & flow diagrams as per the client's requirement High it literacy proven use of web and associated technologies (excel, power point, google apps). Previous experience with data visualization tools (tableau, power bi, etc.), is strongly preferred. Cleanse and curate sourced data into standardized reporting templates Create, document, validate and ensure delivery of ad hoc, daily weekly, and monthly reports to internal stakeholders Create, validate and deliver tracking links for the marketing department Assist in the creation, qa, validation and reporting of a/b and multivariate tests Proactively monitor the marketing kpis and ua data on a daily basis Analyze marketing ua performance and conduct deep dive analysis to answer hypotheses and questions posed by the team Gather, transform, and analyze digital marketing data, including paid media, search, social, website, and conversion funnel analytics Analyze marketing data searching for top of funnel growth opportunities Analyze product data searching for insights to increase app engagement, conversion, and retention Analyze ltv/cac drivers to support overall business growth Partner with marketing, product, and growth teams Present findings to stakeholders and make recommendations for spend targets and campaign strategies Pov on ios 14 and upcoming android privacy changes and we can navigate tracking in light of these changes Pov on transition to skan 4.0 Working knowledge of statistical techniques (regression, k-means clustering, pca) Experience with lift studies and marketing mix modeling working experience with python, r, & dbt Experience at a small company Experience with a subscription business Analyze website and mobile app data on traffic sources and patterns. Provide insight on data trends and anomalies, making recommendations where appropriate to improve business performance.
