Understanding customer needs and preferences, and recommending suitable vehicles based on their requirements. Providing information on features, specifications, and pricing of different vehicle models. Assisting customers with test drives and explaining vehicle performance and functionality. Demonstrating vehicle features, such as safety systems, infotainment options, and advanced technologies. Negotiating pricing and financing options to meet customer budget and maximize sales. Collaborating with the finance and insurance departments to finalize purchase agreements and arrange financing. Maintaining knowledge of current inventory and available vehicle options.