We are seeking individual to join our thriving agency as a Digital Ad Specialist. Qualifications: 1) Google Ads (Search, Display, YouTube, Retargeting, Shopping), 2) Bing Search, 3) Facebook Ad Platform, and/or 4) LinkedIn Ad platform. Responsibilities: · End to end campaign management from forecasting to executing, monitoring, evaluating, and optimizing campaign performance to generate maximum leads) · Conduct keyword research and optimize the campaigns. · Research and analyze competitor advertising links and strategize the best plan ahead for the business · Optimize the ad copy, landing pages for the best lead quality. · Optimize the campaigns regularly for improving performance. · Identify trends and insights, and optimize spending and performance based on the insights. · Measure and report performance of all marketing campaigns, and assess against goals. · Create Monthly performance reports · Build on an existing level of search engine marketing expertise and develop a reputation for innovation and efficiency. · Stay up-to-date with industry trends and developments in search engine marketing, digital marketing as well as consumer behavior and recommend improvements.
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