Responsibilities • Formation of Effective and Efficient Google Ad Strategies • Creating, Launching and Managing Various PPC Ad Campaigns • Conducts Keywords Research to Make A List of Key Words (Longtail, Phrase match, Exact Match) Phrases to Bid on. • Manager Budget and make best strategies for effective bidding to make maximum ROI • Perform AB Testing By Creating Different Ad Copies with Different Headlines • Manages your bids and Create Campaign strategies • Creating and finalizing attractive and relevant Landing pages for Google Ads • KPI Tracking to monitor performance • Make plans for audience targeting • Producing reports for Ad Management & Insights • Checking & Monitoring Existing Ad campaigns & Making recommendations on how to optimize and making and update them • Preparing & producing detail analysis and reports of Ad campaigns and presenting them to the department • Analyzing latest marketing trends and optimize Ad campaigns to that • Suggest ways to reduce Fraud Clicks • Making suggestions for creative Ad campaigns and templates