Plan and execute inbound lead generation and client acquisition strategies through multichannel campaigns, including email, webinars, social and search Develop trigger-based and nurture outbound email tracks that engage our target audience with the right message at the right time Own website and landing page development and optimisation Measure and report performance of all digital marketing campaigns and assess against ROI and KPIs Brainstorm with regards to creating new and creative growth strategies for the company Identify trends and insights, and optimise spend and performance based on the insights Evaluate emerging technologies and provide thought leadership/perspective for adoption
