• Creating/Managing campaigns on Facebook, Instagram, LinkedIn, and other social media networks.
• Optimizing ad copies and landing pages for better results
• Use tools such as Google Analytics, Webmaster, etc to analyze performance data.
• Up-to-date with social media trends, SEO Updates, and best practices
• Measuring and reporting on the performance of all digital marketing campaigns
• Launch optimized online adverts through Google Adwords, Facebook, etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization, etc.)
• Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.)
• Acquire insight into online marketing trends and keep strategies up-to-date
