Job description Roles and Responsibilities ● Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns, EPC campaign, Organic content, blog posts. ● Work on Google Ads, Facebook ads, YouTube, and LinkedIn platforms to design, build, and maintain social media presence and execute marketing campaigns. ● Measure and report performance of all digital marketing campaigns and assess against goals. ● Measuring ROI for digital marketing and making recommendations on the most optimal solutions. ● Collaborates with internal teams to create landing pages and optimize the user experience. ● Brainstorms new and creative growth strategies through digital marketing ● Maintains digital marketing staff by recruiting, selecting, orienting, and training employees. ● Regularly review and monitor competitive websites to ensure leading in design, usability, and user experience. ● Keeping up to date on industry trends, new media buying opportunities, and recommendations on new ways to reach the target audience Desired Candidate Profile ● Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns, EPC campaign, Organic content, blog posts. ● Experience working on-page optimization and off-page optimization ● Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate ● Knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) ● Working knowledge of HTML, CSS, and JavaScript development and constraints ● Experienced with website analytics and can distill data into actionable insights ● Familiar with financial planning and strategy, excellent account-based marketing, event planning, analytics, email, social media, paid, marketing operations, copywriting, and editing skills. Interested candidate should send their resume in this mail id - hr@promilo.com - Please mention the
