Urgent Hiring for Digital Marketing Executive Job Title: Paid Marketing Specialist/ Performance Marketing Location: Kukatpally, Hyderabad Job Type: Full-Time Job Description: We are seeking an experienced and results-driven Paid Marketing Specialist to lead our paid advertising efforts. The ideal candidate should have a proven track record of planning, executing, and optimizing paid marketing campaigns, with a focus on driving conversions, ROI, and brand visibility. This role will be responsible for creating and managing paid campaigns across various platforms. Key Responsibilities: Develop, implement, and optimize paid advertising strategies across platforms such as Google Ads, Facebook Ads, and other relevant channels. Conduct in-depth keyword research, audience analysis, and competitive research to inform campaign strategies. Manage and monitor daily budget allocation, bids, and campaign performance to achieve ROI targets. Create and test ad creatives and landing pages to maximize click-through rates and conversion rates. Track and analyze campaign data using analytics tools, providing insights and making data-driven recommendations. Stay up-to-date with industry trends, emerging platforms, and best practices in paid marketing. Collaborate with the creative and content teams to ensure ad creatives are in line with brand standards. A/B testing and optimization of ad campaigns for continuous improvement. Generate regular reports on campaign performance, and present findings to the marketing team. Troubleshoot and resolve issues with ad campaigns as they arise. Qualifications: A minimum of 3 years of hands-on experience in paid marketing, with a strong track record of successful campaigns. Proficiency in paid advertising platforms such as Google Ads, Facebook Ads, and others. Solid knowledge of analytics and data analysis tools. Strong analytical, problem-solving, and decision-making skills. Excellent communication and teamwork abilities. Up-to-date knowledge of industry trends and best practices. Google Ads and Facebook Blueprint certifications are a bonus. Bachelor’s degree in marketing, Business, or a related field is preferred. Interested candidates can contact :7207910767
