We are seeking a Performance Marketing Executive who will be responsible for planning, executing, and optimizing online marketing campaigns across various digital channels. The ideal candidate will have a strong analytical mindset, a deep understanding of digital marketing strategies, and a proven track record of driving growth through paid media. Key Responsibilities: Create and optimize paid social media campaigns (Facebook, Instagram, LinkedIn, Twitter, etc.) to increase brand awareness and engagement. Manage display advertising campaigns, including programmatic buying and retargeting strategies. Conduct keyword research, ad copywriting, and A/B testing to improve campaign performance. Monitor and analyze campaign performance metrics, including CPC, CTR, CPA, ROI, and conversion rates. Use data-driven insights to adjust strategies and optimize budget allocation across channels. Collaborate with the content and creative teams to develop compelling ad creatives and landing pages. Stay up-to-date with industry trends, algorithm changes, and best practices in digital marketing. Prepare and present regular performance reports to stakeholders, providing actionable recommendations for continuous improvement. Develop, implement, and manage paid search campaigns (Google Ads, Bing Ads) to drive traffic and conversions.
A couple of young passionate minds set forth to form Why Shy to help you bridge the gap between “what you are now, what you could be” and give businesses and entrepreneurs the freedom to take their growth to the next... Read More